After exhibiting together at the recent Berliner Fahrrad Schau, our friends from premium Italian cycle clothing brand De Marchi transplanted their display wall into our store. We’re very pleased that they’ve chose us as their premiere Berlin retail location.
De Marchi have been creating comfortable and heard wearing cycle clothing since shortly after the second world war, and today is still a family business. The current collection of fine woolen jerseys recreate historical designs from De Marchi’s illustrious history, reproducing a selection of the most famous of their many team jerseys.
Unlike synthetic jerseys, wool wicks sweat away from the cyclist’s body, and doesn’t feel clammy in warm weather. The new De Marchi Heritage range is comfortably cut, and looks just as smart when you’re off your bike as when you’re out riding. We have a capsule collection in stock for springtime, including zip front jerseys with rear pockets, and older style buttoned jerseys with a collar and pockets on the breast. Choose between Team jerseys from Pinarello, Salavarani, Bottechia or Willier. Or opt for the colors of the national teams of Italy or Belgium. We also have polo shirts, and long sleeve V-neck jerseys. Complete your outfit from top to bottom with a cycling cap, casual corduroy shorts and smart contrast striped black and white socks. Go the whole hog and protect your smartphone with a De Marchi embossed leather covered hard shell (only for iPhone5).
We also have a number of copies left of ‚Dawn of the Pros‘, a hardbound book documenting „The evolution of style in cycling: 1940 to 1955“. Read in Italian and English translation all about how riders like Coppi and Magni rode to many famous victories with the innovative clothing and enthusiastic support of Emilio De Marchi.
All this stuff is available now in our retail premises, and will be in our webstore as soon as we get around to photographing it!